Reach the Conservation Audience
Wild Idea Media produces two weekly audio programs covering the people, places, and decisions that shape America’s wild lands: The Wild Idea, a long-form interview podcast, and The Wild Line, a weekly public lands news briefing. Together, they reach an audience that doesn’t just listen — they follow policy, support conservation organizations, and act on what matters to them.
Our Audience
The Wild Idea audience is not a general outdoor crowd. They are informed, mission-aligned listeners who came to us because they care about public lands, wildlife, and the communities that depend on both. They stay because the content earns their trust — and that trust extends to the organizations we partner with.
By The Numbers
- 42,000+ total downloads with monthly downloads growth of 4x since launch, reaching 4000+ per month in 2026
- 23,000+ website visits since launch, reaching a growing audience of conservation-minded readers
- Email list growth of 529% across 14 months
- 63% email open rate — well above the industry benchmark of 40%
- 4% email click rate — nearly double the industry average of 2–3%
- Social audience has more than tripled since December, averaging 33% month-over-month growth through April 2026
Who They Are
Our listeners care about:
- Active conservation engagement — many are members of or donors to land trusts, advocacy organizations, and public lands groups
- Outdoor recreation: hiking, hunting, fishing, climbing, backcountry travel
- Public lands policy literacy — this audience knows the difference between BLM, NPS, and the Forest Service, and follows what happens in Washington
- Values-aligned purchasing and organizational support
Our Shows
The Wild Idea audience is not a general outdoor crowd. They are informed, mission-aligned listeners who came to us because they care about public lands, wildlife, and the communities that depend on both. They stay because the content earns their trust — and that trust extends to the organizations we partner with.
The Wild Idea
A weekly long-form interview podcast featuring scientists, advocates, land managers, policymakers, lawyers, authors, and adventurers — all exploring the intersection of human nature and wild nature. New episodes every Tuesday.
The Wild Line
A weekly public lands news briefing. Short, clear, and to the point: the decisions, legislation, and agency actions shaping America’s shared lands, every
Friday.
Sponsorship Opportunities
Episode Sponsorship - The Wild Idea
Your organization is featured in a dedicated segment of a full-length Wild Idea episode.
What’s included:
- Host-read sponsorship acknowledgment in the episode audio
- Sponsor logo and link in the episode show notes page
- Sponsor recognition in the episode email (~63% open rate)
Best for: Conservation organizations, outdoor brands, publishers, foundations, and mission-aligned businesses seeking sustained engagement with a policy-aware audience.
Wild Line Sponsorship
Your organization is featured in The Wild Line, our weekly public lands news briefing.
What’s included:
- Host-read sponsorship acknowledgment in the episode audio
- Sponsor logo and link in Wild Line show notes
- Sponsor recognition in the Wild Line email send
Best for: Organizations with active advocacy campaigns, legal defense work, or time-sensitive initiatives that benefit from association with breaking public lands news.
Custom and Multi-Platform Partnerships
We are open to seasonal sponsorships, series sponsorships, and multi-platform arrangements spanning both shows. If your goals don’t fit a standard format, contact us and we’ll figure out what makes sense.
Current Sponsors
The Wilderness Society
The Wilderness Society has been a sponsor of Wild Idea Media since March 2026. For nearly 90 years, The Wilderness Society has worked to protect America’s wild places and ensure that future generations can enjoy the beauty, resources, and open space of our public lands. Their partnership makes this work possible.
Support the Show as a Listener
Buy Us a Coffee
Not an organization, but want to invest in independent conservation media? Listener contributions through Buy Me a Coffee help us keep both shows free, consistent, and independent. Every contribution goes directly toward production.
Work With Us
If you’re interested in sponsoring Wild Idea Media, tell us about your organization and what you’re hoping to accomplish. We’ll follow up with current availability, rates, and any questions.
Sponsorship inquiries: bill@thewildidea.com